Share

The Home Depot

Retail
Home Improvement and Hardware
Playground →Docs

The Home Depot Rental pulls the strongest signal in The Home Depot's top 10, scoring 0.90 — a gap of more than seven points above the next neighbor. That concentration defines the spike shape: one neighbor dominates, and the rest trail at a measurably lower tier.

Below that peak, the top 10 spreads across a notably cross-kind mix. Floor and Decor (0.83, Home Goods and Furnishings) is the only other home-adjacent retail neighbor in the set. From there, the cluster diversifies quickly: 7-Eleven (0.82, Convenience Stores), BJ's Wholesale Club (0.82, Big Box Retailers), Marshalls (0.79, Apparel General), LA Fitness (0.79, Fitness Centers and Gyms), IHOP (0.79, Casual Dining), Baskin Robbins (0.78, Bakeries Desserts and Confectioneries), Bank of America (0.78, Banks), and LA Fitness (0.78, Fitness). No other Home Improvement and Hardware entity appears in the top 10 besides the Rental property. The neighbors span six distinct subcategories — convenience retail, big box, apparel, fitness, dining, and financial — which means the audience shape The Home Depot shares most closely is not defined by home improvement at all, but by a broad everyday-errand consumer profile.

That breadth, anchored by one near-identical property, suggests an audience whose composition is shaped more by general consumer behavior patterns than by category loyalty.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "home-depot", "title": "The Home Depot", "category": "Retail", "subcategory": "Home Improvement and Hardware", "resolved": "home-depot", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "home-depot-rental", "title": "The Home Depot Rental", "category": "Retail", "subcategory": "Home Improvement and Hardware", "similarity": 0.9012, "drivers": [ "N02", "M03", "N01", "L02", "M01" ] }, { "handle": "floor-decor", "title": "Floor and Decor", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.8268, "drivers": [ "N02", "M03", "N01", "M01", "E05" ] }, { "handle": "7-eleven", "title": "7-Eleven", "category": "Convenience & Fuel", "subcategory": "Convenience Stores", "similarity": 0.8158, "drivers": [ "N02", "N01", "M01", "M03", "N04" ] }, { "handle": "bj-s-wholesale-club", "title": "BJ's Wholesale Club", "category": "Big Box", "subcategory": "Big Box Retailers", "similarity": 0.8153, "drivers": [ "Q01", "E06", "N02", "N01", "E05" ] }, { "handle": "marshalls", "title": "Marshalls", "category": "Apparel", "subcategory": "General", "similarity": 0.7946, "drivers": [ "Q01", "N02", "M01", "N04", "P03" ] }, { "handle": "la-fitness", "title": "LA Fitness", "category": "Fitness & Wellness", "subcategory": "Fitness Centers and Gyms", "similarity": 0.7928, "drivers": [ "N02", "N01", "M03", "M01", "M04" ] }, { "handle": "ihop", "title": "IHOP", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.7864, "drivers": [ "N01", "M01", "N02", "M03", "N04" ] }, { "handle": "baskin-robbins", "title": "Baskin Robbins", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "similarity": 0.7829, "drivers": [ "E06", "Q01", "E03", "P03", "E05" ] }, { "handle": "bank-of-america", "title": "Bank of America", "category": "Financial", "subcategory": "Banks", "similarity": 0.7792, "drivers": [ "N02", "M01", "M03", "N01", "Q01" ] }, { "handle": "lafitness", "title": "LA Fitness", "category": "Brands", "subcategory": "Fitness", "similarity": 0.7781, "drivers": [ "E03", "P03", "N02", "E02", "M03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: