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Across Home Outlet's top 10 neighbors, no single category dominates — the audience shape spreads across automotive, services, dining, apparel, and retail, with no fellow Home Improvement and Hardware brand appearing until Window World at position four (0.77).
The shape is broad, and the spread reflects it. The strongest pull is J.D. Byrider at 0.82, an automotive dealership — a cross-kind lead that sets the tone for the rest of the list. Storage Rentals of America (SROA) follows at 0.78 (Moving and Storage), then Keystone Automotive at 0.77 (Parts and Accessories). Automotive subcategories account for three of the top five neighbors, suggesting the audience overlaps heavily with people who engage with vehicle-related services and parts retail. Window World (0.77) is the only other Home Improvement and Hardware brand in the top 10. After that, the list diversifies quickly: Red Lobster (0.74, Casual Dining), Finish Line (0.73, Footwear), Speedy Cafe (0.73, Gas Stations), Gabe's (0.72, Department Stores), Aldi USA (0.72, Grocery and Superstores), and Interstate Batteries (0.72, Maintenance and Repair Services). The subcategory mix — dealerships, parts, gas stations, auto repair, casual dining, discount retail — points to an audience that skews toward value-oriented, everyday-errand consumption rather than any single vertical.
The breadth of this neighbor set signals an audience whose shape is defined less by home improvement interest than by a broader pattern of practical, value-driven retail and service engagement.
