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Eight of Home2 Suites' ten nearest neighbors by audience shape are not hotels at all — they span quick-service restaurants, retail, automotive parts, and apparel, making the cross-kind composition the defining feature of this audience map.
The shape is broad, with scores spread across a 0.10-point range from 0.87 down to 0.77. tru by Hilton leads at 0.87 — the one clear standout and the only fellow Hilton-family property in the top 10. TownePlace Suites by Marriott is the second Mid-range Hotels neighbor, at 0.80, confirming that extended-stay and value-tier hotel brands share meaningful audience overlap. Beyond those two, the top 10 fans out across categories with no second cluster: Batteries Plus Bulbs (Parts and Accessories, 0.83) sits at the second position overall — higher than any restaurant or retailer in the set — followed by Chick-fil-A (QSR, 0.82), Casual Dining (0.79), At Home (Home Goods and Furnishings, 0.78), Tropical Smoothie Café (Juice and Smoothies, 0.78), Kirkland's (Hobbies Gifts and Crafts, 0.78), Lane Bryant (Womens Apparel, 0.77), and Clothes Mentor (Thrift Stores, 0.77). The subcategory spread — automotive parts, QSR, home goods, smoothie bars, gifts, women's apparel, thrift — points to an audience that is not defined by travel behavior alone but overlaps broadly with mainstream American retail and dining patterns.
The broad shape and cross-kind neighbor mix together indicate an audience with a wide commercial footprint, one that resembles the customer base of everyday franchise and chain brands more than it resembles a travel-specific segment.
