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HomeGoods' ten nearest neighbors span beauty retailers, pet supply stores, office services, and personal care salons — a cross-category mix with no single dominant cluster and no other Home Goods and Furnishings retailer in the top 10.
The shape is flat: scores run from 0.94 down to 0.92 across the full set, with no standout gap between any two neighbors. Office Supplies & Services leads at 0.94, followed closely by Sephora at 0.94 and Petco at 0.94. The subcategory breakdown reveals four distinct clusters sharing roughly equal weight: two Office Supplies and Services entries (Office Supplies & Services and The UPS Store), two Pet Supplies and Services entries (Petco and Pet Supplies & Services), two Beauty Salons and Spas entries (Massage Envy and Beauty Salons & Spas), and two Furniture Stores entries (Mattress Firm and Ethan Allen). Supercuts at 0.92 rounds out the set as the lone Hair Salons and Barber Shops entry. The cross-kind character is notable: the audience shape HomeGoods shares most closely is not with other home goods retailers but with strip-mall service providers and specialty retail categories that span personal care, pet ownership, and errand-running.
The flat distribution across these varied subcategories points to an audience defined less by a single retail category than by a broad pattern of routine, service-oriented consumer behavior.
