Homes & Gardens Audience Graph • Social Signal

Five of Homes & Gardens' ten nearest neighbors by audience shape are magazines — House Beautiful at 0.80, Traditional Home at 0.76, Amazing Stories at 0.75, Coastal Living at 0.74, and Better Homes & Gardens at 0.72 — making print-style home and lifestyle titles the dominant structural cluster here.

The shape is broad: scores descend gradually from 0.80 down to 0.69, with no single neighbor pulling far ahead of the rest. Beyond the magazine cluster, Martha Stewart Living (0.75) is the only other Home-subcategory neighbor in the top 10, while HGTV Design Happens (0.73) extends the home-content thread as a website. The remaining three positions belong to entities with no obvious home-content connection: Coldwell Banker (0.71, Real Estate), Deadline White House (0.70, TV Shows), and West Marine (0.69, Boating). Their presence at the edge of the top 10 signals that the audience shape extends into real estate and upscale leisure territory, not just home décor media.

Taken together, the top 10 describe an audience whose shape is defined primarily by home and lifestyle magazine readers, with a secondary pull toward property and outdoor recreation that becomes visible only at the lower end of the similarity band.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/homesandgardens

{ "handle": "homesandgardens", "title": "Homes & Gardens", "category": "Brands", "subcategory": "Home", "resolved": "homesandgardens", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "housebeautiful", "title": "House Beautiful", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8047, "drivers": [ "J02", "J05", "J01", "A01", "K01" ] }, { "handle": "traditionalhome", "title": "Traditional Home", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7573, "drivers": [ "J02", "J05", "N03", "A01", "J01" ] }, { "handle": "marthaliving", "title": "Martha Stewart Living", "category": "Brands", "subcategory": "Home", "similarity": 0.7531, "drivers": [ "J02", "N03", "J05", "J01", "H04" ] }, { "handle": "amazng_stories", "title": "Amazing Stories", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7509, "drivers": [ "J02", "J05", "N03", "P03", "K02" ] }, { "handle": "coastalliving", "title": "Coastal Living", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7362, "drivers": [ "J02", "J05", "N03", "J01", "A01" ] }, { "handle": "hgtvdecorating", "title": "HGTV Design Happens", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7257, "drivers": [ "J02", "N03", "H04", "J05", "J01" ] }, { "handle": "bhg", "title": "Better Homes & Gardens", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7213, "drivers": [ "N03", "J02", "P03", "H04", "J05" ] }, { "handle": "coldwellbanker", "title": "Coldwell Banker", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.7055, "drivers": [ "J02", "J05", "N03", "J01", "K02" ] }, { "handle": "deadlinewh", "title": "Deadline White House", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6975, "drivers": [ "J02", "K02", "J05", "N03", "J01" ] }, { "handle": "west-marine", "title": "West Marine", "category": "Entertainment & Leisure", "subcategory": "Boating", "similarity": 0.6937, "drivers": [ "J02", "J05", "K02", "N03", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/homesandgardens

Homes & Gardens

Nearest neighbors by audience shape

Raw data