Playground →
Honest 1 Auto Care's ten nearest neighbors span retail, dining, apparel, and services — with no other auto maintenance brand in the set. The scores run from 0.82 down to 0.77, a narrow band consistent with the flat shape: no single neighbor dominates, and the audience composition is genuinely mixed rather than anchored to one category.
Red Robin Gourmet Burgers (0.82) and Duluth Trading (0.82) sit at the top, followed closely by Dick's Sporting Goods (0.81) and Play It Again Sports (0.79) — two sporting goods retailers that together form the clearest subcategory cluster in the set. Sport Clips (0.79) and Clothes Mentor (0.79) add a hair-salon and thrift-store presence, while La-Z-Boy (0.78) and Wild Birds Unlimited (0.78) pull toward furniture and hobby retail. The one automotive neighbor, Batteries Plus Bulbs (0.78), is categorized under Parts and Accessories rather than maintenance — a different slice of the automotive space. TV personality Kay Adams (0.77) rounds out the ten as the sole Celebrities and Influencers entry.
The overall picture is a cross-category audience that looks more like the customers of everyday service and retail franchises than like the audience of any single automotive competitor.
