HoopsHype Audience Graph • Social Signal

Basketball journalists dominate one peak of HoopsHype's two-peak audience shape, while the other extends well beyond sports into news media and public figures — a structural bridge that sets this website apart from a pure-coverage play.

The shape is anchored by InsideHoops.com at 0.94, the only other Website in the top 10 and the single strongest pull in the set. From there, the neighbor list pivots sharply toward journalists: Marc J. Spears (0.92), David Aldridge (0.91), J.A. Adande (0.85), and Ric Bucher (0.81) account for four of the top 10 slots — all Journalists by subcategory. That cluster forms the first peak: NBA beat reporters and analysts whose audiences overlap tightly with HoopsHype's.

The second peak is harder to categorize by sport. Kareem Abdul-Jabbar (0.87) and Colin Kaepernick (0.85) are Athletes, but Barack Obama (0.82) is a Politician, and The Athletic NBA (0.82) and CNN (0.81) are News Publishers. This second cluster suggests the audience carries a strong orientation toward public affairs and general news media alongside basketball coverage — not just fans of the sport, but readers who follow the broader cultural and political conversation that surrounds it.

No other Website appears in the top 10 besides InsideHoops.com, and no Comedians, Actors, or Musicians appear at all in the top 10. The two-peak structure reveals an audience that is simultaneously a tight basketball-media niche and a broader news-and-public-affairs readership.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/hoopshype

{ "handle": "hoopshype", "title": "HoopsHype", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "hoopshype", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "insidehoops", "title": "InsideHoops.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9414, "drivers": [ "Q02", "N03", "O04", "A06", "E02" ] }, { "handle": "marcjspears", "title": "Marc J. Spears", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9163, "drivers": [ "Q02", "A06", "E02", "O04", "Q04" ] }, { "handle": "davidaldridgedc", "title": "David Aldridge", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9133, "drivers": [ "Q02", "E02", "Q04", "O04", "N03" ] }, { "handle": "kaj33", "title": "Kareem Abdul-Jabbar", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8699, "drivers": [ "Q02", "N03", "E02", "O04", "Q04" ] }, { "handle": "jadande", "title": "J.A. Adande", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8476, "drivers": [ "Q02", "E02", "O04", "Q04", "A06" ] }, { "handle": "kaepernick7", "title": "Colin Kaepernick", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.846, "drivers": [ "Q02", "E02", "O04", "Q04", "A06" ] }, { "handle": "theathleticnba", "title": "The Athletic NBA", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8213, "drivers": [ "A06", "O04", "N03", "Q02", "Q04" ] }, { "handle": "barackobama", "title": "Barack Obama", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8161, "drivers": [ "Q02", "E02", "Q04", "O04", "N01" ] }, { "handle": "ricbucher", "title": "Ric Bucher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8114, "drivers": [ "Q02", "A06", "O04", "E02", "Q04" ] }, { "handle": "cnn", "title": "CNN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.807, "drivers": [ "E02", "Q02", "N03", "Q04", "O04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/hoopshype

HoopsHype

Nearest neighbors by audience shape

Raw data