Athletes dominate Hoops Rumors' nearest audiences — and most of them play football, not basketball. Across the top 10 neighbors, nine are athletes (subcategory: Athletes), and the single non-athlete is NFL Network, a TV channel at 0.79. The leading neighbor is Richard Sherman at 0.84, followed by Russell Wilson at 0.82 and Kyrie Irving at 0.82 — the only basketball player in the top three.
The shape is broad: scores run from 0.84 down to 0.79 across the top 10 with no sharp drop-off, meaning the audience overlaps widely rather than concentrating on a single neighbor. The NFL presence is striking for a basketball-focused website. Beyond Sherman and Wilson, Kevin Love (0.82) and Ryan Clark (0.80) sit close together, and Michael Vick (0.80) and Lamar Jackson (0.79) round out a cluster that skews heavily toward NFL athletes. Odell Beckham Jr (0.79) and Paul George (0.79) appear near the bottom of the top 10, with NFL Network the lone non-athlete entry. No other websites, sports media brands, or NBA-specific channels appear in the top 10 — the audience shape Hoops Rumors shares most closely is that of individual professional athletes, predominantly from a different sport.
This broad, cross-sport pattern suggests the site's audience is defined less by basketball fandom alone and more by a general professional-sports-following profile that spans leagues.