Houzz Audience Graph • Social Signal

Houzz's nearest audiences are dominated by financial news TV and political commentary — not home design or retail.

The shape is flat: the top 10 neighbors span a narrow similarity band from 0.94 down to 0.91, with no single standout pulling away from the rest. Leading the set are Jim Cramer (0.94) and Mad Money On CNBC (0.94), followed closely by Squawk Box (0.93), CNBC's Closing Bell (0.93), Squawk on the Street (0.93), and CNBC's Fast Money (0.93) — five of the top six neighbors are CNBC-affiliated TV shows or personalities. The seventh slot goes to Wine Spectator (0.92), a magazine, followed by CNBC Halftime Report (0.92), George F. Will (0.92), and Mari Smith (0.91). Tallying subcategories across the top 10: six are TV Shows or TV Personalities, one is a Magazine, one is a Journalist, and two are Professionals. Not one neighbor shares Houzz's own subcategory of Home, and no Retail or Home Goods entity appears in the top 10. The cluster is defined by financial media and upscale commentary, not by home or design content.

This audience profile suggests Houzz's followers skew toward an affluent, financially engaged segment whose media habits align far more with business television and opinion journalism than with the home category Houzz itself occupies.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/houzz

{ "handle": "houzz", "title": "Houzz", "category": "Brands", "subcategory": "Home", "resolved": "houzz", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jimcramer", "title": "Jim Cramer", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9367, "drivers": [ "J02", "A01", "J01", "N03", "A02" ] }, { "handle": "madmoneyoncnbc", "title": "Mad Money On CNBC", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9366, "drivers": [ "J02", "A01", "J01", "N03", "A03" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9296, "drivers": [ "J02", "A01", "J01", "A02", "G01" ] }, { "handle": "cnbcclosingbell", "title": "CNBC's Closing Bell", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9281, "drivers": [ "J02", "J01", "A01", "A02", "G01" ] }, { "handle": "squawkstreet", "title": "Squawk on the Street", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.926, "drivers": [ "J02", "A01", "J01", "A02", "G01" ] }, { "handle": "cnbcfastmoney", "title": "CNBC's Fast Money", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9255, "drivers": [ "J02", "J01", "A01", "A02", "N03" ] }, { "handle": "winespectator", "title": "Wine Spectator", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9234, "drivers": [ "J02", "J01", "A01", "G01", "A02" ] }, { "handle": "halftimereport", "title": "CNBC Halftime Report", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9192, "drivers": [ "J02", "A01", "J01", "A04", "G01" ] }, { "handle": "georgewill", "title": "George F. Will", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9165, "drivers": [ "J02", "A01", "J01", "A02", "N03" ] }, { "handle": "marismith", "title": "Mari Smith", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9091, "drivers": [ "J02", "J01", "A01", "G01", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/houzz

Houzz

Nearest neighbors by audience shape

Raw data