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Human Rights Campaign

Organizations
Non-Profit
Playground →Docs

The top 10 neighbors for Human Rights Campaign span news publishers, fellow non-profits, a comedian, a culture website, a magazine, and a podcast — with scores compressed into a narrow band from 0.96 to 0.94, the hallmark of a flat audience shape. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.96 means the overlap is tight.

Reveal leads at 0.9618, followed immediately by Planned Parenthood Action at 0.9615 and NPR Music at 0.9593 — three entities from three different subcategories separated by less than 0.003. News publishers are the most represented subcategory in the top 10, with Reveal, NPR Music, and BuzzFeed (0.9454) all appearing. Two fellow non-profits — American Civil Liberties Union at 0.9556 and Planned Parenthood at 0.9536 — sit in the middle of the cluster, confirming some same-kind overlap, but they share the tier with Neal Brennan (0.9439, Comedians), The A.V. Club (0.9438, Websites), Ms. Magazine (0.9437, Magazines), and All Songs Considered (0.9431, Podcasts and Radio). The presence of music and culture outlets alongside civil-society organizations — with no single subcategory dominating — is the defining structural feature here.

The flat shape indicates an audience that is not tightly anchored to any one content type, but instead distributed evenly across progressive news, advocacy organizations, and arts and culture media.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hrc", "title": "Human Rights Campaign", "category": "Organizations", "subcategory": "Non-Profit", "resolved": "hrc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "reveal", "title": "Reveal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9618, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "ppact", "title": "Planned Parenthood Action", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9615, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "nprmusic", "title": "NPR Music", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9593, "drivers": [ "G03", "G01", "A02", "H02", "I01" ] }, { "handle": "aclu", "title": "American Civil Liberties Union", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9556, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "ppfa", "title": "Planned Parenthood", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9536, "drivers": [ "G03", "G01", "A02", "H02", "I01" ] }, { "handle": "buzzfeed", "title": "BuzzFeed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9454, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "nealbrennan", "title": "Neal Brennan", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9439, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9438, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "msmagazine", "title": "Ms. Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9437, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "allsongs", "title": "All Songs Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9431, "drivers": [ "G03", "G01", "A02", "H02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: