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Hrishikesh Hirway

Marketing Channels
Podcasts and Radio
Playground →Docs

The top 10 neighbors for Hrishikesh Hirway span podcasts, a blog, a journalist, and comedians — a mixed cluster with no single dominant pull and scores compressed between 0.98 and 0.97.

The shape is flat: This American Life leads at 0.98, followed closely by Serial at 0.98 and Defector at 0.98 — a blog, not a podcast — then Radiolab at 0.97 and Ira Glass at 0.97. The subcategory breakdown across the 10 neighbors is: four Podcasts and Radio (This American Life, Serial, Radiolab, Pop Culture Happy Hour), two Comedians (Billy Eichner, Jon Lovett), one Journalist (Ira Glass), one Blog (Defector), one Humor/Satire (ClickHole), and one Book Publisher (Timothy McSweeney). Podcasts and Radio is the plurality, matching Hirway's own subcategory, but the remaining six neighbors are drawn from five different subcategories — comedians, journalists, a blog, satire, and publishing — which means the audience shape is not simply "other podcast listeners." The presence of Defector, ClickHole, and Timothy McSweeney alongside public-radio staples points to an audience that moves across longform audio, literary humor, and independent media rather than staying within any single format.

The flat shape here reflects an audience with broad, evenly distributed overlap across a specific cultural register — public radio, indie publishing, and comedy — rather than a concentrated affinity for any one of them.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hrishihirway", "title": "Hrishikesh Hirway", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "hrishihirway", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.979, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "serial", "title": "Serial", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.976, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "defectormedia", "title": "Defector", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9752, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9728, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "iraglass", "title": "Ira Glass", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.972, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "pchh", "title": "Pop Culture Happy Hour", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9716, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "billyeichner", "title": "Billy Eichner", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.97, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "clickhole", "title": "ClickHole", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.9696, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "mcsweeneys", "title": "Timothy McSweeney", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9686, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jonlovett", "title": "Jon Lovett", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: