HuffPost Life Audience Graph • Social Signal

The top 10 neighbors for HuffPost Life span four distinct subcategories — magazines, news publishers, websites, and fashion brands — with no single type dominating and scores compressed into a narrow band from 0.96 to 0.98.

The shape is flat: Vanity Fair leads at 0.98, followed closely by Eater (0.97, a website) and The Guardian (0.97, a news publisher). Similarity here measures how closely two entities' audiences resemble each other in composition; the tight scoring across these three means no single neighbor pulls meaningfully ahead. Rounding out the top 10 are Net-a-Porter (0.97, fashion), HuffPost Women (0.97, news publisher), The Daily Beast (0.97, news publisher), Shop TODAY (0.97, website), Arianna Huffington (0.97, journalist), Financial Times Best Of (0.97, news publisher), and Shopbop (0.96, fashion).

Three of the ten neighbors are fellow news publishers — The Guardian, HuffPost Women, and The Daily Beast — but the set also includes three fashion brands, two websites, one magazine, and one journalist, making this a genuinely mixed cluster rather than a same-kind concentration. The presence of fashion retail (Net-a-Porter, Shopbop) alongside financial and general-interest news publishers is the cross-kind finding: the audience shape that fits HuffPost Life fits luxury commerce just as well as it fits editorial media.

The flat distribution across subcategories suggests an audience that is broadly literate across media, style, and commerce — not anchored to any single content vertical.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/huffpostlife

{ "handle": "huffpostlife", "title": "HuffPost Life", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "huffpostlife", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vanityfair", "title": "Vanity Fair", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9769, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9705, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9694, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "netaporter", "title": "Net-a-Porter", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "huffpostwomen", "title": "HuffPost Women", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9667, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "shoptoday", "title": "Shop TODAY", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9658, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "ariannahuff", "title": "Arianna Huffington", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9655, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9652, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "shopbop", "title": "Shopbop", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9648, "drivers": [ "G01", "A02", "G03", "J02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/huffpostlife

HuffPost Life

Nearest neighbors by audience shape

Raw data