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HuffPost Weird News

Marketing Channels
News Publishers
Playground →Docs

HuffPost Weird News draws its nearest audiences from comedians, actors, and directors — not from other news publishers. Across the top 10 neighbors, the dominant subcategories are Comedians and Actors, with only one fellow News Publisher appearing in the set.

The shape is flat: scores run from 0.85 down to 0.82 with no single neighbor pulling sharply ahead. Eddie Izzard leads at 0.85, followed closely by Paul Scheer at 0.84 and Paul Feig at 0.84 — both Comedians and Actors respectively. David Lynch (0.84, Directors) and Busy Philipps (0.84, Actors) round out the top five. The cluster is overwhelmingly Celebrities and Influencers: eight of the top 10 neighbors carry that category. The two exceptions are Sub Pop Records (0.82, Music brand) and HuffPost Ent (0.81, News Publisher) — the lone sibling property in the set. No other News Publishers appear in the top 10.

The comedians in the mix — Izzard, Scheer, Michael Ian Black at 0.83, Paul F. Tompkins at 0.82 — skew toward a particular register: literate, politically aware, culturally eclectic. That same character shows up in the Directors (Lynch, and Taika Waititi further down the wider graph) and in Sub Pop's indie-music audience. The audience shape here is defined less by news consumption than by a specific entertainment and cultural sensibility that cuts across subcategories.

The flat distribution confirms there is no single anchor pulling this audience — it is held together by a consistent cultural profile rather than proximity to any one entity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "huffpostweird", "title": "HuffPost Weird News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "huffpostweird", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "eddieizzard", "title": "Eddie Izzard", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8504, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "paulscheer", "title": "Paul Scheer", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8404, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "paulfeig", "title": "Paul Feig", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8388, "drivers": [ "I01", "G03", "G01", "A02", "N03" ] }, { "handle": "david_lynch", "title": "David Lynch", "category": "Celebrities and Influencers", "subcategory": "Directors", "similarity": 0.837, "drivers": [ "I01", "G03", "G01", "A02", "H02" ] }, { "handle": "busyphilipps", "title": "Busy Philipps", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8364, "drivers": [ "G03", "G01", "I01", "A02", "N03" ] }, { "handle": "michaelianblack", "title": "Michael Ian Black", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8327, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "berniesanders", "title": "Bernie Sanders", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.828, "drivers": [ "I01", "G03", "G01", "A02", "H02" ] }, { "handle": "pftompkins", "title": "Paul F. Tompkins", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.822, "drivers": [ "I01", "G03", "G01", "A02", "H02" ] }, { "handle": "subpop", "title": "Sub Pop Records", "category": "Brands", "subcategory": "Music", "similarity": 0.8219, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "mindykaling", "title": "Mindy Kaling", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8197, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] } ] }
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