Share

Hulu

Brands
Entertainment Platforms
Playground →Docs

Hulu's top 10 nearest neighbors span book publishers, TV channels, music platforms, a finance brand, and a TV personality — no single subcategory dominates, which is the defining structural fact here.

The shape is broad: scores run from 0.85 down to 0.79 with no sharp drop-off, and the neighbor set crosses six distinct subcategories. Dark Horse Comics leads at 0.85, a Book Publisher — not another Entertainment Platform. Adult Swim follows at 0.83 (TV Channels), then RuPaul's Drag Race at 0.82 (TV Shows) and RuPaul at 0.80 (TV Personalities). Music platforms cluster in the middle of the range: Pandora at 0.81 and SoundCloud at 0.80. IDW Publishing at 0.80 is a second Book Publisher, making that subcategory the most represented in the top 10 alongside Music. Ice-T (Musicians and Bands, 0.80) and Capital One (Finance, 0.79) extend the range further. The only neighbor sharing Hulu's own subcategory — Entertainment Platforms — is DC Vertigo at 0.79, and Netflix, the most obvious peer, doesn't appear until outside the top 10 entirely in this payload.

The breadth of this neighbor set — comics publishers, music services, a finance brand, and TV personalities all registering above 0.79 — points to an audience whose shape is defined less by streaming behavior than by a wide, cross-category media and entertainment footprint.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hulu", "title": "Hulu", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "hulu", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "darkhorsecomics", "title": "Dark Horse Comics", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.8483, "drivers": [ "I01", "Q01", "N03", "E05", "P03" ] }, { "handle": "adultswim", "title": "Adult Swim", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8278, "drivers": [ "I01", "Q01", "O03", "P03", "Q02" ] }, { "handle": "rupaulsdragrace", "title": "RuPaul's Drag Race", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8199, "drivers": [ "I01", "G03", "Q01", "A05", "Q07" ] }, { "handle": "pandoramusic", "title": "Pandora", "category": "Brands", "subcategory": "Music", "similarity": 0.8077, "drivers": [ "N03", "Q02", "Q05", "Q04", "I05" ] }, { "handle": "soundcloud", "title": "SoundCloud", "category": "Brands", "subcategory": "Music", "similarity": 0.8036, "drivers": [ "I01", "Q02", "Q04", "Q01", "E02" ] }, { "handle": "rupaul", "title": "RuPaul", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8014, "drivers": [ "I01", "G03", "Q01", "N03", "Q04" ] }, { "handle": "idwpublishing", "title": "IDW Publishing", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.7986, "drivers": [ "N03", "I01", "Q01", "Q02", "E05" ] }, { "handle": "finallevel", "title": "Ice-T", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7957, "drivers": [ "Q02", "Q04", "Q08", "I01", "O04" ] }, { "handle": "askcapitalone", "title": "Capital One", "category": "Brands", "subcategory": "Finance", "similarity": 0.7948, "drivers": [ "N03", "Q02", "E02", "Q01", "A05" ] }, { "handle": "vertigo_comics", "title": "DC Vertigo", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7916, "drivers": [ "N03", "I01", "Q01", "E05", "O03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: