Playground →
At 0.9955, Hy-Vee Gas Station is the dominant pull in Hy-Vee Fast & Fresh's top 10 — but the second cluster, anchored by Hy-Vee Pharmacy (0.976) and Hy-Vee (0.9604), is nearly as strong, producing the two-peak shape the data flags.
The top three neighbors are all Hy-Vee-branded properties — a gas station, a pharmacy, and the core grocery store — which means the audience for Fast & Fresh is essentially the same audience that moves across the full Hy-Vee ecosystem. Similarity here measures audience composition overlap, not thematic relatedness; the near-perfect scores at the top reflect a shared audience rather than shared function. After that tight Hy-Vee cluster, the neighbor set broadens considerably. Slumberland Furniture (0.8605) and Vapor Maven (0.8567) are the first non-Hy-Vee entries, followed by casual dining brands RibCrib (0.8533) and Braum's Ice Cream and Dairy Stores (0.8483), and fellow convenience store Kwik Shop (0.8378). The subcategory mix across the top 10 spans convenience stores, pharmacies, grocery, furniture, smoking retail, and casual dining — a regionally concentrated, everyday-errand audience rather than a category-specific one. No national convenience chains appear in the top 10; the neighbors skew toward Midwestern and regional operators.
The two-peak structure — one peak inside the Hy-Vee brand family, a second among regional retail and dining — suggests this audience is defined less by the convenience format itself and more by a specific regional consumer pattern that cuts across multiple everyday categories.
