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At 0.9955, Hy-Vee Fast & Fresh is the strongest pull in the top 10 — but the real structural story is that the neighbor set splits into two distinct clusters rather than radiating evenly from that peak.
The shape is two-peak. The first cluster is the Hy-Vee brand family itself: Hy-Vee Fast & Fresh (0.9955), Hy-Vee Pharmacy (0.981), and Hy-Vee (0.9715) occupy the top three positions with scores well above the rest of the set. These are a convenience store, a pharmacy, and a general grocery store — three different subcategories, all sharing the same parent brand ecosystem. The second cluster begins around 0.88 and is composed of regionally concentrated retail and dining brands: Slumberland Furniture (0.8778), Vapor Maven (0.8588), RibCrib (0.8535), Braum's Ice Cream and Dairy Stores (0.8526), and Bob Evans (0.8502). Subcategories here span furniture, smoking retail, casual dining, and bakeries — a cross-kind mix united by audience shape rather than category. Rounding out the top 10 are Kwik Shop (0.8469), a convenience store, and Car Mart (0.8404), an automotive dealership. Only one neighbor — Kum & Go, outside the top 10 — shares the center entity's own Gas Stations subcategory within the visible set; the top 10 contains no fellow gas stations.
The two-peak structure suggests this audience is shaped primarily by brand loyalty to the Hy-Vee ecosystem, with a secondary pull toward a specific regional retail and dining profile that cuts across categories.
