Playground →
The three strongest neighbors in Hy-Vee Pharmacy's top 10 are all Hy-Vee-branded properties — Hy-Vee Gas Station (0.98), Hy-Vee Fast & Fresh (0.98), and Hy-Vee (0.97) — forming a tight brand-ecosystem cluster that accounts for the first peak in this two-peak shape. The second peak is a looser but distinct grouping of Midwestern regional brands spanning automotive, casual dining, and convenience retail.
No other pharmacy or drugstore appears in the top 10 — the center entity's own subcategory is entirely absent from its nearest neighbors. Instead, positions four through ten are occupied by Best One Tire & Service (0.87), Bob Evans (0.87), Slumberland Furniture (0.87), Fareway Stores (0.87), Runza (0.87), Arnold Motor Supply (0.86), and Vapor Maven (0.85). By subcategory, that second cluster spans Maintenance and Repair Services, Casual Dining, Furniture Stores, General Grocery Stores, QSR, Parts and Accessories, and Smoking retail — a cross-category mix united by regional Midwestern footprint rather than any shared product type.
The two-peak structure reveals an audience that is simultaneously deeply embedded in the Hy-Vee brand ecosystem and broadly shaped by the same regional consumer profile that drives patronage across a wide range of everyday Midwestern businesses.
