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Hyatt House

Hospitality & Lodging
Mid-range Hotels
Playground →Docs

Eight of Hyatt House's ten nearest neighbors are technology brands or tech figures — not other hotels. The top 10 scores span a tight band from 0.918 to 0.942, consistent with the flat shape: no single neighbor dominates, and the cluster's character comes from its composition rather than any one standout.

GitHub (0.942) and Crowne Plaza Hotels and Resorts (0.942) share the top position, but they represent opposite ends of the neighbor set's makeup. From there, the list runs almost entirely through the tech world: OpenAI (0.939), Tableau Software (0.931), Notion (0.922), and Google AI (0.918) are all Technology-subcategory brands. Tech Personalities fill two more slots — Tim Cook (0.925) and Steve Wozniak (0.918) — with Satya Nadella (0.926) as a Professionals-subcategory figure and Coursera (0.924) the lone Education entry. Crowne Plaza is the only other Mid-range Hotel in the top 10.

The pattern suggests Hyatt House's audience skews heavily toward a professional, tech-oriented segment — one whose attention is otherwise occupied by developer tools, AI platforms, and the executives who lead them.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hyatt-house", "title": "Hyatt House", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "resolved": "hyatt-house", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "github", "title": "GitHub", "category": "Brands", "subcategory": "Technology", "similarity": 0.942, "drivers": [ "A06", "G03", "G02", "G01", "H02" ] }, { "handle": "crowne-plaza-hotels-resorts", "title": "Crowne Plaza Hotels and Resorts", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.942, "drivers": [ "G03", "A06", "G01", "H02", "G02" ] }, { "handle": "openai", "title": "OpenAI", "category": "Brands", "subcategory": "Technology", "similarity": 0.9391, "drivers": [ "A06", "G03", "G02", "A03", "G01" ] }, { "handle": "tableau", "title": "Tableau Software", "category": "Brands", "subcategory": "Technology", "similarity": 0.9313, "drivers": [ "A06", "G03", "A03", "G01", "G02" ] }, { "handle": "satyanadella", "title": "Satya Nadella", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9259, "drivers": [ "A06", "G03", "G02", "A03", "G01" ] }, { "handle": "tim_cook", "title": "Tim Cook", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9249, "drivers": [ "A06", "G03", "G01", "G02", "A02" ] }, { "handle": "coursera", "title": "Coursera", "category": "Brands", "subcategory": "Education", "similarity": 0.9237, "drivers": [ "A06", "G03", "G02", "A03", "G01" ] }, { "handle": "notionhq", "title": "Notion", "category": "Brands", "subcategory": "Technology", "similarity": 0.9224, "drivers": [ "G03", "A06", "G01", "G02", "H02" ] }, { "handle": "stevewoz", "title": "Steve Wozniak", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9183, "drivers": [ "A06", "G03", "G02", "G01", "A02" ] }, { "handle": "googleai", "title": "Google AI", "category": "Brands", "subcategory": "Technology", "similarity": 0.918, "drivers": [ "A06", "G03", "G02", "G01", "A03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: