Playground →
Blackbear's top 10 nearest neighbors span radio channels, alcohol brands, actors, fellow musicians, a fashion retailer, a sporting goods chain, a gas station, and a humor account — a genuinely mixed cluster with no single subcategory dominating.
The shape is flat: scores compress from 0.93 down to 0.88 with no sharp drop-off and no single neighbor pulling far ahead. SiriusXM Octane (0.93, Podcasts and Radio) sits at the top, followed closely by Rob Dyrdek (0.93, Actors), Budweiser (0.93, Alcohol), and Bud Light (0.92, Alcohol). Those four alone span three different subcategories. Rounding out the top 10: G-Eazy (0.91, Musicians and Bands), American Eagle (0.89, Fashion), Fall Out Boy (0.89, Musicians and Bands), DICK'S Sporting Goods (0.89, Outdoors), Speedway (0.88, Gas Stations), and Sarcasm (0.88, Humor Memes and Satire). Of the ten, only three share Blackbear's own subcategory of Musicians and Bands — G-Eazy, Fall Out Boy, and one position further back. The rest are brands and personalities from entirely different domains. Two alcohol brands, one radio channel, one actor, one fashion retailer, one sporting goods chain, one gas station, and one humor account make up the majority of the set.
That breadth across retail, alcohol, radio, and lifestyle brands signals an audience whose shape is defined less by music fandom than by a consistent demographic and behavioral profile that cuts across many unrelated categories.
