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IBM Data and AI

Brands
B2B
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The top 10 neighbors for IBM Data and AI form a tightly compressed cluster — scores run from 0.97 down to 0.94 with no single dominant pull — and the mix spans three distinct subcategories rather than consolidating around one.

The shape is flat. IBM Cloud leads at 0.97, followed by Accenture (0.96) and IBM (0.95) — both B2B brands, the same subcategory as the center entity. That same-kind cluster continues with Deloitte US (0.95) and IDC (0.94). But the top 10 also includes four Healthcare brands: AstraZeneca (0.95), Novartis (0.95), Abbott (0.95), and GSK (0.94). Salesforce (0.95) is the lone Technology subcategory entry in the top 10. The B2B and Healthcare subcategories together account for nine of the ten neighbors, with no media, consumer, or individual-personality entries appearing in the top 10 at all. The presence of major pharma brands alongside enterprise consulting and cloud infrastructure firms — at nearly identical similarity scores — is the defining structural feature of this cluster.

The flat shape indicates that IBM Data and AI's audience is not anchored to any single adjacent entity; instead, it is shared broadly across enterprise technology and life sciences, two professional sectors that appear to draw audiences of comparable composition.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ibmdata", "title": "IBM Data and AI", "category": "Brands", "subcategory": "B2B", "resolved": "ibmdata", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ibmcloud", "title": "IBM Cloud", "category": "Brands", "subcategory": "B2B", "similarity": 0.9676, "drivers": [ "A06", "A03", "A01", "G01", "A02" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9577, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "ibm", "title": "IBM", "category": "Brands", "subcategory": "B2B", "similarity": 0.9539, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "astrazeneca", "title": "AstraZeneca", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9503, "drivers": [ "A06", "A03", "A01", "G01", "E06" ] }, { "handle": "novartis", "title": "Novartis", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9494, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9487, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "abbottnews", "title": "Abbott", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9468, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9459, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.945, "drivers": [ "A06", "A03", "A01", "G01", "A02" ] }, { "handle": "gsk", "title": "GSK", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9447, "drivers": [ "A06", "A03", "G01", "A01", "G03" ] } ] }
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