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The top 10 neighbors span a 0.05-point range — from Gartner at 0.98 down to FierceHealth at 0.93 — with no single neighbor pulling decisively ahead of the rest. That compressed band is the defining structural feature of IDC's audience shape.
Five of the ten neighbors share IDC's own B2B subcategory: Gartner (0.98), Forrester (0.95), IBM Data and AI (0.94), Deloitte US (0.93), and Marketo (0.93). The other five are Websites — CIO.com (0.98), InformationWeek (0.97), Insider Pro (0.97), and FierceHealth (0.93) — plus one Technology brand, Salesforce (0.94). The mix is roughly even between same-kind B2B entities and enterprise-IT-oriented web properties, with no meaningful gap between the two groups. FierceHealth's presence at position 10 — a healthcare-vertical website — is the one neighbor that sits outside the core enterprise-technology cluster, suggesting the audience extends into professional verticals beyond pure IT.
The broad, flat-topped shape indicates an audience that is simultaneously at home across analyst firms, enterprise software brands, and IT trade publications — a profile with wide institutional reach rather than a concentrated niche.
