id Software Audience Graph • Social Signal

PC Gamer (0.81) sits at the top of id Software's similarity graph — a print and digital games magazine, not another game developer — and it edges out Steam (0.80) by the narrowest margin. That two-peak structure, with a media outlet and a distribution platform as the twin anchors, frames the rest of the top 10.

The shape is two-peak: PC Gamer and Steam form distinct poles, and the neighbors below them sort into the same two clusters — gaming media and gaming infrastructure. Ask PlayStation (0.78) and Xbox Support (0.75) represent platform-side infrastructure; DICE (0.78) and Niantic, Inc. (0.76) are the only other Game Developers in the top 10, alongside id Software itself. Destiny 2 (0.78) and SMITE (0.75) are Video Game Franchises. SteelSeries (0.78) is Technology, and Discord (0.76) is Social Media. Taken together, the top 10 is almost entirely gaming ecosystem — media, platforms, hardware, and titles — with no crossover into entertainment or lifestyle categories that appear further out in the broader graph.

The two-peak structure suggests id Software's audience is simultaneously shaped by PC-centric gaming media consumption and by platform and distribution habits, rather than by loyalty to any single franchise or developer peer.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/idsoftware

{ "handle": "idsoftware", "title": "id Software", "category": "Brands", "subcategory": "Game Developers", "resolved": "idsoftware", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "pcgamer", "title": "PC Gamer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8061, "drivers": [ "F04", "N03", "J02", "A02", "Q06" ] }, { "handle": "steam", "title": "Steam", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7963, "drivers": [ "F04", "J02", "A02", "Q06", "O03" ] }, { "handle": "askplaystation", "title": "Ask PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7844, "drivers": [ "F04", "N03", "J02", "A02", "A01" ] }, { "handle": "destinythegame", "title": "Destiny 2", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7837, "drivers": [ "F04", "N03", "J02", "A02", "A01" ] }, { "handle": "ea_dice", "title": "DICE", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7791, "drivers": [ "N03", "F04", "A02", "E03", "O02" ] }, { "handle": "steelseries", "title": "SteelSeries", "category": "Brands", "subcategory": "Technology", "similarity": 0.7775, "drivers": [ "F04", "N03", "J02", "A02", "O03" ] }, { "handle": "discord", "title": "Discord", "category": "Brands", "subcategory": "Social Media", "similarity": 0.7639, "drivers": [ "F04", "J02", "N03", "A02", "E03" ] }, { "handle": "nianticlabs", "title": "Niantic, Inc.", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7623, "drivers": [ "N03", "F04", "J02", "P03", "F02" ] }, { "handle": "xboxsupport", "title": "Xbox Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7453, "drivers": [ "N03", "F04", "J02", "A02", "O03" ] }, { "handle": "smitegame", "title": "SMITE", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.745, "drivers": [ "F04", "N03", "J02", "A02", "Q06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/idsoftware

id Software

Nearest neighbors by audience shape

Raw data