Across the top 10 neighbors, IGN Deals draws audiences that span actors, entertainment platforms, movie franchises, news publishers, and a footwear brand — with no single subcategory dominating the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.85 indicates near-identical audience shape, not thematic overlap.
ComicBook NOW! leads at 0.85, followed by Disney+ at 0.83 and Spider-Man: Into The Spider-Verse at 0.82 — the three highest scores form a loose superhero-and-entertainment-media cluster. But the set quickly diversifies: actors Gal Gadot (0.81), Chloe Bennet (0.80), and Chloë Grace Moretz (0.80) account for three of the ten slots, making Actors the most represented subcategory in the group. ComicBook.com (0.80, Websites) reinforces the comic-media thread, while Marvel's Agents of S.H.I.E.L.D. (0.80, TV Shows) extends it further. The two outliers are Mia Khalifa (0.80, Models) and Vans (0.80, Footwear) — neither fits the entertainment-media cluster, yet both land within a point of the top scores. No other Magazine appears in the top 10.
The broad shape here reflects an audience that isn't tightly defined by any single content vertical — it overlaps with comic-adjacent media at the top but fans out quickly into actors, lifestyle brands, and unrelated consumer properties.