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IMDb

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Websites
Playground →Docs

IMDb's top 10 neighbors are a mix of film-industry trade publications, LGBTQ+ media, and entertainment-adjacent activism — a cross-kind cluster with no single dominant pull.

The shape is flat: scores run from 0.89 down to 0.86 with no sharp drop-off, meaning no single neighbor stands out structurally. The top neighbor is NOH8 Campaign at 0.89, an activism organization — not a film database, not a streaming service, not another website. Margaret Cho (0.89, Comedian) and HBO (0.88, TV Channel) follow closely, with Total Film (0.88, Magazine) and Casting Networks (0.87, B2B) rounding out the top five. IMDb's own subcategory is Websites; only two neighbors in the top 10 share that classification — Stage 32 (0.87) and BuzzFeed LGBTQ (0.86) — making the cluster predominantly cross-kind. By subcategory, the top 10 breaks down as: one Activism organization, one Comedian, one TV Channel, one Magazine, one B2B brand, one Film Studio (A24, 0.87), one Film Studio (IFC Films, 0.87), one Magazine (The Hollywood Reporter, 0.87), and two Websites. The presence of NOH8 Campaign and BuzzFeed LGBTQ alongside trade outlets like Total Film and The Hollywood Reporter signals that the audience composition bridges entertainment-industry engagement with LGBTQ+ media consumption — two distinct content orientations sharing the same audience shape.

The flat distribution across these varied subcategories suggests IMDb draws an audience whose interests span professional film culture and identity-focused media in roughly equal measure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "imdb", "title": "IMDb", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "imdb", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "noh8campaign", "title": "NOH8 Campaign", "category": "Organizations", "subcategory": "Activism", "similarity": 0.8925, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] }, { "handle": "margaretcho", "title": "Margaret Cho", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8862, "drivers": [ "I01", "G03", "E06", "Q01", "G01" ] }, { "handle": "hbo", "title": "HBO", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8834, "drivers": [ "I01", "G03", "E06", "Q01", "G01" ] }, { "handle": "totalfilm", "title": "Total Film", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8792, "drivers": [ "I01", "G03", "P03", "Q01", "E06" ] }, { "handle": "castingnetworks", "title": "Casting Networks", "category": "Brands", "subcategory": "B2B", "similarity": 0.8719, "drivers": [ "I01", "G03", "Q01", "P03", "E06" ] }, { "handle": "a24", "title": "A24", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8718, "drivers": [ "I01", "G03", "E06", "Q01", "G01" ] }, { "handle": "ifcfilms", "title": "IFC Films", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8682, "drivers": [ "I01", "G03", "Q01", "E06", "A02" ] }, { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8681, "drivers": [ "I01", "G03", "Q01", "E06", "A02" ] }, { "handle": "stage32", "title": "Stage 32", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8675, "drivers": [ "I01", "G03", "Q01", "E06", "P03" ] }, { "handle": "buzzfeedlgbtq", "title": "BuzzFeed LGBTQ", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8621, "drivers": [ "I01", "G03", "Q01", "E06", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: