Inc. Audience Graph • Social Signal

Inc.'s top 10 neighbors span business news publishers, fellow magazines, and a footwear retailer — with no single entity pulling clearly ahead of the rest.

The shape is flat: scores run from 0.99 (The Wall Street Journal) down to 0.97 (Fast Company), a band of less than two percentage points across all ten neighbors. Within that band, the subcategory mix is dominated by News Publishers and Magazines. The Wall Street Journal (0.99) and WSJ Business News (0.98) represent the News Publishers cluster, joined by Reuters Business (0.98) and Bloomberg Businessweek (0.97). Fellow Magazines account for four of the ten: Fortune (0.99), Entrepreneur (0.98), Harvard Business Review (0.98), and Fast Company (0.97). The two outliers are Zappos.com (0.98), a Footwear brand, and Guy Kawasaki (0.97), a Tech Personality — both sitting comfortably inside the same narrow band as the business media titles. The Zappos presence in particular is the structural surprise: a consumer retail brand whose audience shape aligns as closely with Inc.'s as any of the business publications surrounding it.

The flat shape, combined with the tight clustering of business-press titles and the absence of any single dominant neighbor, suggests Inc.'s audience is broadly shared across the professional business-media ecosystem rather than anchored to any one corner of it.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/inc

{ "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "inc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9854, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.985, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9801, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "zappos", "title": "Zappos.com", "category": "Brands", "subcategory": "Footwear", "similarity": 0.9799, "drivers": [ "A02", "G01", "J02", "J01", "A01" ] }, { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9791, "drivers": [ "G01", "A02", "J02", "G03", "J01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9765, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9762, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9734, "drivers": [ "A02", "G01", "G03", "J02", "J01" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9728, "drivers": [ "G01", "A02", "J01", "G03", "A01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9726, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/inc

Inc.

Nearest neighbors by audience shape

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