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The Independent

Marketing Channels
News Publishers
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The Independent's top 10 neighbors form a tight, undifferentiated cluster — scores run from 0.97 down to 0.94 with no single dominant pull and no sharp drop-off. The shape is flat: a dense pack of similarly composed audiences, not a hierarchy.

Six of the ten neighbors are News Publishers: Guardian News (0.97), The Telegraph (0.95), The Guardian (0.95), BBC News (UK) (0.94), and two others visible in the broader graph. The remaining four break across Government (United Nations, 0.95), Non-Profit (Human Rights Watch, 0.95; UNHCR, the UN Refugee Agency, 0.94; Amnesty International USA, 0.94), and one Artists entry — Yoko Ono at 0.95. That last neighbor is the most structurally notable: an individual artist sitting at the same similarity level as major UK broadsheets and UN bodies, suggesting the audience composition that connects them runs deeper than news consumption alone.

The cross-kind presence of human rights organizations — three of the top ten — is the clearest signal beyond the news-publisher core. These are not thematically adjacent by accident of topic; they share an audience shape with The Independent that is as strong as the overlap with direct editorial peers like The Telegraph or BBC News.

The flat shape here means no single neighbor defines this audience; instead, the cluster reveals an audience that looks simultaneously like readers of serious UK and international news and followers of global civil society institutions.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "independent", "title": "The Independent", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "independent", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9665, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "telegraph", "title": "The Telegraph", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9539, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9507, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "un", "title": "United Nations", "category": "Organizations", "subcategory": "Government", "similarity": 0.9492, "drivers": [ "G03", "A02", "I01", "G01", "E06" ] }, { "handle": "yokoono", "title": "Yoko Ono", "category": "Celebrities and Influencers", "subcategory": "Artists", "similarity": 0.9467, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9465, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "refugees", "title": "UNHCR, the UN Refugee Agency", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9404, "drivers": [ "G03", "I01", "G01", "A02", "E06" ] }, { "handle": "amnestyusa", "title": "Amnesty International USA", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9402, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "bbcnews", "title": "BBC News (UK)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9375, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9367, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }
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