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Adobe InDesign's top 10 neighbors span six distinct subcategories — Technology, Travel, Home, Music, B2B, and Finance — with no single category dominating the outer positions, a textbook broad-shape pattern.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top two neighbors are squarely within the same Adobe ecosystem: Adobe Design & Layout at 0.90 and Adobe Creative Cloud at 0.85. After that, the cluster disperses quickly. Google Ads (0.77) and Adobe (0.75) hold the middle tier, but then Orbitz (0.74) — a Travel brand — lands at position five, essentially tied with Adobe Video & Motion (0.74) and IKEA USA (0.74). Live Nation (0.71), a Music brand, and Dropbox (0.71) and WordPress (0.71) round out the ten. That means five of the top 10 neighbors share InDesign's Technology subcategory, but the other five are drawn from Travel, Home, Music, and B2B — a genuinely mixed composition rather than a tight professional-software cluster. The presence of Orbitz and IKEA USA at scores nearly matching Adobe's own sibling properties is the most structurally notable feature: the audience shape that defines InDesign users is not exclusive to creative or productivity software contexts.
The broad shape signals an audience whose composition overlaps widely across consumer and professional categories, rather than concentrating tightly around any single product type or industry vertical.
