Share

Indian Country Today

Marketing Channels
News Publishers
Playground →Docs

Shailene Woodley is the single strongest pull in Indian Country Today's top 10, scoring 0.98 — a cross-kind result that sets the tone for the entire neighbor set. Indian Country Today is a News Publisher; not one other News Publisher appears in the top 10.

The shape is broad, meaning overlap is distributed across many neighbors rather than concentrated in one cluster, but the subcategory mix is striking for what it is not. Tallying the top 10: three are actors — Shailene Woodley (0.98), Dianna Agron (0.87), and Kevin McHale (0.81) — alongside two technology brands (Skullcandy at 0.95, Polaroid at 0.91), two magazines (Men's Health UK at 0.95, Maxim at 0.92), one TV show (The Ultimate Fighter at 0.91), one film studio (Wolf Entertainment at 0.90), and one alcohol brand (PBR at 0.90). The dominant subcategories — actors, magazines, and technology brands — share no obvious thematic thread with a news publisher focused on Indigenous affairs, which makes this a textbook cross-kind audience shape. The one neighbor that might signal editorial adjacency, Deb Haaland (a politician at 0.84), sits just outside the top 10 in the broader graph.

The breadth and cross-kind character of this neighbor set suggests Indian Country Today's audience carries a distinctive compositional profile that overlaps with entertainment and lifestyle audiences as much as — or more than — it does with other news consumers.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "indiancountry", "title": "Indian Country Today", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "indiancountry", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "shailenewoodley", "title": "Shailene Woodley", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9838, "drivers": [ "N03", "I01", "H02", "G03", "H04" ] }, { "handle": "skullcandy", "title": "Skullcandy", "category": "Brands", "subcategory": "Technology", "similarity": 0.9506, "drivers": [ "N03", "P02", "A05", "I05", "B04" ] }, { "handle": "menshealthuk", "title": "Men's Health UK", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9456, "drivers": [ "N03", "G03", "M03", "H02", "N01" ] }, { "handle": "maximmag", "title": "Maxim", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9163, "drivers": [ "N03", "I05", "N01", "Q07", "M04" ] }, { "handle": "polaroid", "title": "Polaroid", "category": "Brands", "subcategory": "Technology", "similarity": 0.913, "drivers": [ "N03", "I01", "I05", "A02", "G03" ] }, { "handle": "ultimatefighter", "title": "The Ultimate Fighter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9055, "drivers": [ "N03", "P04", "N02", "A05", "I05" ] }, { "handle": "wolfent", "title": "Wolf Entertainment", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.899, "drivers": [ "N03", "Q01", "I01", "C02", "G03" ] }, { "handle": "pbr", "title": "PBR", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.8988, "drivers": [ "N03", "N02", "M01", "A06", "O04" ] }, { "handle": "taco-john-s", "title": "Taco John's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.8983, "drivers": [ "N03", "M01", "A06", "N02", "O04" ] }, { "handle": "gleeks", "title": "Glee", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8869, "drivers": [ "N03", "I01", "G03", "Q01", "A05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: