Playground →
The two strongest pulls in the Cleveland Indians' top 10 sit in entirely different neighborhoods: the Cleveland Browns at 0.97 — a fellow Cleveland sports team — and Cedar Point at 0.95, a regional destination brand, with McNeil (0.96) bridging the two.
The shape here is genuinely two-peaked. One cluster is Cleveland-and-Ohio sports: the Browns (0.97), Myles Garrett (0.94), and Joe Thomas (0.93) form a tight football-adjacent band, joined by Cardale Jones (0.90) and the Ohio State Buckeyes (0.89). These are all Sports Teams or Athletes by subcategory — the same kind as the Indians themselves — and they cluster around a shared Ohio fanbase. The second peak is regional civilian life: Cedar Point (0.95) and Great Lakes Brewing Co. (0.86, subcategory: Breweries) represent non-sports Ohio brands whose audiences nonetheless map closely onto this one. Urban Meyer (0.88, subcategory: Professionals) and Ryan Shazier (0.88, subcategory: Athletes) sit between the two clusters. Notably, no other MLB team appears in the top 10; the nearest baseball-specific neighbor is absent from these positions, while football athletes and teams dominate the sports side of the set.
The overall picture is a geographically concentrated audience — rooted in Ohio and the broader Great Lakes region — that overlaps as strongly with football fandom and regional lifestyle brands as it does with baseball itself.
