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The top 10 neighbors for Indiegogo span news publishers, non-profits, global institutions, and entertainment trade media — with no single neighbor pulling far ahead of the others.
Similarity here measures how closely two entities' audiences resemble each other in composition. Indiegogo's shape is flat: the scores run from Kickstarter at 0.95 down to David Lynch at 0.92, a range of just three points across ten neighbors. No one entity dominates.
Tallying the subcategories across the top 10 reveals a cross-kind cluster. Kickstarter (0.95) is the only fellow Website in the set — and the only neighbor sharing Indiegogo's own subcategory. The remaining nine span Non-Profit organizations (Amnesty International USA at 0.93, Human Rights Watch at 0.93), Activism (UNHCR, the UN Refugee Agency at 0.93), Government (United Nations at 0.93), Magazines (Variety at 0.93), TV Channels (Al Jazeera English at 0.93), and a single Director (David Lynch at 0.92). The dominant subcategory grouping is Non-Profit and global-institution organizations, sitting alongside international news and trade entertainment media.
What this pattern reveals is an audience that orients around civic engagement, international affairs, and independent creative culture — a combination that cuts across entity type rather than clustering tightly around crowdfunding or tech.
