IndieWire Audience Graph • Social Signal

IndieWire's top 10 neighbors span entertainment trade magazines, film studios, a director, and industry-facing websites — a mix that reflects the professional film world rather than any single content type.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: the top 10 scores run from 0.97 down to 0.96 with no single neighbor pulling away from the pack. Variety (0.97) and The Hollywood Reporter (0.97) sit at the top, but only by a hair over David Lynch (0.97), Deadline Hollywood (0.97), and Magnolia Pictures (0.97). The compression across all ten positions is tight enough that no single neighbor defines the audience shape.

What the subcategory distribution does reveal is a cluster built around the film industry's professional and curatorial layer. Three of the top 10 are film studios — Magnolia Pictures, Janus Films, and IFC Films — alongside two trade magazines (Variety, The Hollywood Reporter), two websites (Deadline Hollywood, Stage 32), one director (David Lynch), one events-and-awards organization (Sundance Film Festival), and one TV show (The Black List). The film-studio and trade-publication subcategories together account for five of the ten slots, anchoring the cluster firmly in the independent and arthouse film ecosystem.

The flat shape and tight score band suggest an audience with a coherent, specialized profile — one that maps consistently onto the professional and curatorial side of independent cinema.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/indiewire

{ "handle": "indiewire", "title": "IndieWire", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "indiewire", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "variety", "title": "Variety", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9716, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9707, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "david_lynch", "title": "David Lynch", "category": "Celebrities and Influencers", "subcategory": "Directors", "similarity": 0.9697, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "deadline", "title": "Deadline Hollywood", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9693, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "magnoliapics", "title": "Magnolia Pictures", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9659, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "sundancefest", "title": "Sundance Film Festival", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9645, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "janusfilms", "title": "Janus Films", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.964, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "theblcklst", "title": "The Black List", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9634, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "ifcfilms", "title": "IFC Films", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9593, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "stage32", "title": "Stage 32", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9585, "drivers": [ "I01", "G03", "Q01", "G01", "A02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/indiewire

IndieWire

Nearest neighbors by audience shape

Raw data