Playground →
Three B2B agency brands — Droga5 (0.97), R/GA (0.97), and Huge (0.97) — sit inside The Infatuation's ten nearest neighbors, alongside a fitness brand, a beauty brand, and a cluster of editorial properties. That mix defines the flat shape here: scores compress into a narrow band from 0.97 to 0.98, with no single neighbor pulling away from the rest.
The editorial side of the top 10 spans several subcategories: Intelligencer (0.98) and The School of Life (0.97) are blogs; Observer (0.97) is a news publisher; Condé Nast (0.97) is a magazine. Equinox leads the set at 0.98, classified as a fitness brand, while Into The Gloss (0.98) represents beauty. Cool Hunting (0.97) is the one other website in the top 10 — the only neighbor sharing The Infatuation's own subcategory. The absence of food-specific editorial in the top 10 is notable given the center entity's category; the nearest audiences are shaped more by upscale lifestyle media and creative-industry brands than by any single vertical.
The flat shape across this mix points to an audience that is broadly shared with urban, professionally-oriented media consumers — one whose composition doesn't concentrate around any single content type or brand category.
