At 0.73, Bank of America sits at the top of INFINITI USA's neighbor set — ahead of any other auto brand — making finance the unexpected lead in a list that is otherwise dominated by cars. The shape is two-peak: a finance cluster and an auto cluster pull roughly equally on this audience's composition.
The auto side is dense. Mercedes-Benz (0.72) and Lexus (social) (0.72) are the nearest auto neighbors, followed by Hyundai USA (0.67), Lamborghini (0.67), and Acura (social) (0.64) — five Auto-subcategory brands in the top 10 in total. The finance side is anchored by Bank of America and Wells Fargo (0.66), two of the largest retail banks in the country by subcategory. Outside those two clusters, TMZ (0.66, TV Shows), Complex Sneakers (0.66, Magazines), and Tommy Hilfiger (0.64, Fashion) round out the top 10 — a mix that points toward an audience with interests spanning premium culture and consumer media, not just automotive.
The two-peak structure suggests INFINITI USA's audience bridges a luxury-auto crowd and a finance-engaged one, with neither cluster fully owning the shape.