Playground →
The top 10 neighbors for Infinity Ward span game developers, video game franchises, a reality TV star, a model, and a tech personality — no single subcategory dominates, and the scores compress into a narrow band from 0.975 down to 0.93.
The shape is flat. Treyarch Studios leads at 0.975, followed by Call of Duty at 0.97 and Activision at 0.95 — the three closest neighbors are all direct franchise and publisher adjacents, which is the expected core. But the cluster breaks from gaming almost immediately: Shane Dawson (Reality TV Stars, 0.95) and Activision Support (Game Developers, 0.94) sit at positions four and five, ahead of Call of Duty News (0.93) and Xbox (0.93). James Charles (Models, 0.93) and Markiplier (Tech Personalities, 0.93) round out the ten alongside Jeffree Star (Models, 0.93). Tallying subcategories across the top 10: Game Developers appear three times (Treyarch, Activision, Activision Support), Video Game Franchises twice (Call of Duty, Call of Duty News), Entertainment Platforms once (Xbox), Reality TV Stars once, Models twice, and Tech Personalities once. The gaming-adjacent neighbors hold the top positions, but influencer subcategories — models, reality TV, tech personalities — fill nearly half the set, reflecting an audience whose shape overlaps substantially with mid-2010s YouTube and influencer culture.
The flat distribution across these subcategories suggests Infinity Ward's audience is not tightly bounded by gaming identity alone, but is instead a broad cross-section that also tracks celebrity influencer content at comparable rates.
