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The top 10 neighbors for InformationWeek span B2B research firms, enterprise technology brands, and IT-focused websites — a tightly composed cluster with no single dominant pull and scores compressed between 0.97 and 0.92.
The shape is flat: Gartner and IDC both sit at 0.97, effectively tied at the top, followed closely by CIO.com at 0.97 and Insider Pro at 0.96. Forrester rounds out the top five at 0.95. Tallying the subcategories across all 10 neighbors: four are B2B brands (Gartner, IDC, Forrester, and MuleSoft), three are Websites (CIO.com, Insider Pro, and FierceHealth), two are Technology brands (Salesforce and IBM Data and AI — though IBM Data and AI is subcategorized B2B, making the Technology count one: Salesforce at 0.93), and one is a Website in a health-adjacent vertical (FierceHealth at 0.92). InformationWeek is itself a Website, and three of its top 10 neighbors share that subcategory — meaning the audience shape is split roughly evenly between its own kind and B2B enterprise brands.
The presence of FierceHealth at 0.92 alongside research firms and IT publications is the one cross-vertical note in an otherwise coherent enterprise-IT cluster, suggesting the audience extends into professional verticals beyond core technology coverage.
The flat shape and compressed scores indicate an audience defined by a consistent professional profile — enterprise IT decision-makers and researchers — rather than loyalty to any single adjacent property.
