Inman News Audience Graph • Social Signal

Trulia at 0.98 is the strongest pull in Inman News's top 10 — and the two neighbors flanking it, Zillow at 0.98 and REALTOR Magazine at 0.97, confirm that the first cluster is tightly defined by real estate platforms and trade media.

The shape is two-peak. The first peak runs from Trulia (0.98) through Zillow (0.98), REALTOR Magazine (0.97), the National Association of Realtors (0.97), HousingWire (0.97), and Coldwell Banker (0.96) — a dense cluster of real estate technology brands, trade publications, professional associations, and brokerage brands. The second peak arrives lower in the set: Freddie Mac (0.91) and WSJ Mansion (0.91) anchor a secondary neighborhood of mortgage finance and upmarket real estate journalism. Between the two peaks, Realtor.com (0.95) and CENTURY 21 (0.94) sit in the transition zone, sharing subcategories with both clusters. Inman News is itself a News Publisher, and HousingWire and WSJ Mansion are the only other News Publishers in the top 10 — the majority of neighbors are Real Estate brands, a Technology brand (Trulia, Zillow), a Magazine, a Professional Group, and a Finance brand. The audience shape is defined almost entirely by real estate industry participants, not by general news consumers.

The two-peak structure suggests Inman News draws an audience that bridges active real estate practitioners — agents, brokers, and platform users — with a secondary segment oriented toward housing finance and premium property coverage.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/inmannews

{ "handle": "inmannews", "title": "Inman News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "inmannews", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "trulia", "title": "Trulia", "category": "Brands", "subcategory": "Technology", "similarity": 0.9843, "drivers": [ "J02", "J05", "K02", "J01", "A06" ] }, { "handle": "zillow", "title": "Zillow", "category": "Brands", "subcategory": "Technology", "similarity": 0.978, "drivers": [ "J02", "J05", "K02", "J01", "A06" ] }, { "handle": "realtormag", "title": "REALTOR Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9749, "drivers": [ "J02", "J05", "K02", "J01", "N03" ] }, { "handle": "nardotrealtor", "title": "National Association of Realtors", "category": "Organizations", "subcategory": "Professional Groups", "similarity": 0.9747, "drivers": [ "J02", "J05", "K02", "J01", "N03" ] }, { "handle": "housingwire", "title": "HousingWire", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9681, "drivers": [ "J02", "J05", "J01", "A06", "K02" ] }, { "handle": "coldwellbanker", "title": "Coldwell Banker", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9638, "drivers": [ "J02", "J05", "J01", "K02", "A06" ] }, { "handle": "realtordotcom", "title": "Realtor.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9491, "drivers": [ "J02", "J05", "K02", "J01", "N03" ] }, { "handle": "century21", "title": "CENTURY 21", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9411, "drivers": [ "J02", "J05", "A06", "K02", "J01" ] }, { "handle": "freddiemac", "title": "Freddie Mac", "category": "Brands", "subcategory": "Finance", "similarity": 0.9129, "drivers": [ "J02", "J05", "A06", "J01", "K02" ] }, { "handle": "wsjrealestate", "title": "WSJ Mansion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9077, "drivers": [ "J02", "J05", "J01", "A01", "K02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/inmannews

Inman News

Nearest neighbors by audience shape

Raw data