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InsideClimate News

Marketing Channels
News Publishers
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The top 10 neighbors for InsideClimate News form a tightly compressed cluster — scores run from 0.96 down to 0.95 with no single dominant pull — built almost entirely from journalists and environmental organizations, not from other news publishers like itself.

The shape is flat: similarity scores span only 0.9488 to 0.9593, a band of roughly one percentage point across all ten neighbors. Bill McKibben (0.96) and Sierra Club (0.96) sit at the top, followed closely by Judd Legum (0.96), Jacob Soboroff (0.95), and Ronan Farrow (0.95). By subcategory, six of the ten neighbors are Journalists, one is an Environmental organization (Sierra Club), one is a Website (grist, 0.95), one is a Non-Profit (Brennan Center, 0.95), and one is a Government Official (Ben Rhodes, 0.95). InsideClimate News is itself a News Publisher, and only one other News Publisher — Politico at 0.95 — appears in the top 10, making the neighbor set predominantly cross-kind. The environmental thread is present but narrow: Sierra Club and grist are the only explicitly environment-focused neighbors; the majority are general political and investigative journalists.

The overall picture is an audience that moves fluidly across civic journalism, environmental advocacy, and political reporting — with no single neighbor pulling far enough ahead to define the shape on its own.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "insideclimate", "title": "InsideClimate News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "insideclimate", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "billmckibben", "title": "Bill McKibben", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9593, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] }, { "handle": "sierraclub", "title": "Sierra Club", "category": "Organizations", "subcategory": "Environmental", "similarity": 0.9588, "drivers": [ "A02", "G01", "G03", "J01", "H02" ] }, { "handle": "juddlegum", "title": "Judd Legum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9575, "drivers": [ "A02", "G01", "G03", "J01", "H02" ] }, { "handle": "jacobsoboroff", "title": "Jacob Soboroff", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9549, "drivers": [ "A02", "G01", "G03", "J01", "H02" ] }, { "handle": "ronanfarrow", "title": "Ronan Farrow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9537, "drivers": [ "A02", "G01", "G03", "J01", "I01" ] }, { "handle": "grist", "title": "grist", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9536, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "brennancenter", "title": "Brennan Center", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9518, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] }, { "handle": "jdickerson", "title": "John Dickerson", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9503, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "janemayernyer", "title": "Jane Mayer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9503, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] }, { "handle": "fahrenthold", "title": "David Fahrenthold", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9488, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: