Insider Pro Audience Graph • Social Signal

Insider Pro's top 10 nearest neighbors span B2B research firms, enterprise technology brands, and peer websites — with no single dominant pull and scores compressed between 0.98 and 0.90, a textbook broad shape.

Gartner leads at 0.98, followed closely by CIO.com (0.97) and IDC (0.97) — three entities whose audiences are shaped by enterprise IT and research consumption. InformationWeek (0.96) and Forrester (0.95) extend that cluster. Tallying subcategories across the top 10: five neighbors are B2B brands (Gartner, IDC, Forrester, IBM Data and AI, IBM Cloud), three are Websites (CIO.com, InformationWeek, GrowthHackers), one is a Technology brand (Salesforce), and one is a Fitness Centers and Gyms brand (Club Pilates at 0.91). The B2B and Website neighbors form a coherent enterprise-professional cluster; Insider Pro's own subcategory — Websites — is represented by three of the ten. The outlier is Club Pilates, a fitness brand whose audience composition nonetheless aligns closely enough to land at 0.91, suggesting the shared signal is professional-demographic rather than topical.

The broad shape here reflects an audience that overlaps widely across enterprise research, B2B software, and professional media — with no single neighbor pulling far ahead of the rest.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/insiderpro_idg

{ "handle": "insiderpro_idg", "title": "Insider Pro", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "insiderpro_idg", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "gartner_inc", "title": "Gartner", "category": "Brands", "subcategory": "B2B", "similarity": 0.9772, "drivers": [ "A03", "A01", "A06", "J01", "A04" ] }, { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9732, "drivers": [ "A03", "A01", "A06", "G01", "A04" ] }, { "handle": "idc", "title": "IDC", "category": "Brands", "subcategory": "B2B", "similarity": 0.9671, "drivers": [ "A03", "A01", "A06", "J01", "A04" ] }, { "handle": "informationweek", "title": "InformationWeek", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9572, "drivers": [ "A03", "A01", "A06", "J01", "G01" ] }, { "handle": "forrester", "title": "Forrester", "category": "Brands", "subcategory": "B2B", "similarity": 0.9515, "drivers": [ "A01", "A03", "G01", "J01", "A04" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9401, "drivers": [ "A03", "A06", "A01", "G01", "A04" ] }, { "handle": "ibmdata", "title": "IBM Data and AI", "category": "Brands", "subcategory": "B2B", "similarity": 0.9296, "drivers": [ "A03", "A06", "A01", "G01", "J01" ] }, { "handle": "ibmcloud", "title": "IBM Cloud", "category": "Brands", "subcategory": "B2B", "similarity": 0.9259, "drivers": [ "A03", "A06", "A01", "G01", "J01" ] }, { "handle": "marriott", "title": "Marriott Hotels", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9252, "drivers": [ "A03", "A01", "G01", "A06", "J01" ] }, { "handle": "deloittehealth", "title": "Deloitte Health Care", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9241, "drivers": [ "A01", "A03", "A06", "G01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/insiderpro_idg

Insider Pro

Nearest neighbors by audience shape

Raw data