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Intelligencer

Marketing Channels
Blogs
Playground →Docs

The top 10 neighbors for Intelligencer span news publishers, magazines, journalists, websites, and B2B brands — a mixed cluster with no single subcategory dominating and scores compressed into a narrow band from 0.98 to 0.97.

The shape is flat. Emily Nussbaum and Observer tie at the top (0.98 each), followed closely by Vulture at 0.98 and NYTimes Communications at 0.98 — a spread of less than two hundredths of a point across all ten. Similarity here measures how much two entities' audiences resemble each other in composition; the tight band means no single neighbor pulls meaningfully ahead of the rest. Tallying the top 10 by subcategory: four are News Publishers (Observer, Vulture, NYTimes Communications, and one more), two are Journalists (Emily Nussbaum and Rebecca Traister), two are Magazines (The Paris Review and Condé Nast), one is a Website (Cool Hunting), and one is B2B (Huge). Intelligencer itself is classified as a Blog, and only one other Blog appears in the top 10 — Hyperallergic sits just outside at position 15 in the broader set, while the top 10 contains no fellow Blogs. The cross-kind presence of a B2B firm (Huge, 0.98) alongside literary and news outlets is the most structurally notable feature of the set.

The flat shape indicates an audience that is broadly shared across the New York media and publishing ecosystem rather than tightly bound to any single outlet type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "intelligencer", "title": "Intelligencer", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "intelligencer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9825, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "observer", "title": "Observer", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9825, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9819, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "nytimespr", "title": "NYTimes Communications", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9807, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "coolhunting", "title": "Cool Hunting", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9804, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9778, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "condenast", "title": "Condé Nast", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9774, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "hugeinc", "title": "Huge", "category": "Brands", "subcategory": "B2B", "similarity": 0.9774, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9766, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "infatuation", "title": "The Infatuation", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9762, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] } ] }
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