Playground →
The top 10 neighbors for International Trucks span trucking infrastructure, hospitality, athletes, and sports teams — no single category dominates, which is the defining structural fact of this broad-shape audience.
Freightliner Trucks is the strongest pull at 0.91, and it is the only other dealership in the top 10. Below it, the neighbor set diversifies quickly. Love's Travel Stops and Country Stores (0.83) and Pilot Flying J (0.77) are both gas stations — the subcategory that forms the clearest secondary cluster, representing the commercial trucking corridor ecosystem. Blue Beacon Truck Wash (0.72), a car wash and detailing service, extends that same roadway-services thread. After those four, the neighbor set shifts sharply: Studio 6 (0.68) is a budget lodging brand, and Hawthorn Suites by Wyndham (0.67) is a mid-range hotel — two hospitality entries that suggest an audience spending extended time away from home. Then come three athletes — DeMarcus Ware (0.67), Cole Beasley (0.66), and Jason Witten (0.64) — all NFL-connected, alongside the Texas Rangers (0.66) as a sports team. Southern Tire Mart (STM) (0.67), an automotive parts and accessories brand, rounds out the set.
The top 10 as a whole describe an audience shaped by commercial road life — trucking services, fuel stops, roadside lodging — layered with a strong Texas-market sports following that cuts across the same demographic footprint.
