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IPSY's top 10 nearest neighbors are actors, reality TV stars, and a gaming brand — not other beauty brands. The shape is flat: scores run from 0.96 down to 0.90 with no single dominant neighbor and no sharp drop-off, meaning the audience composition is consistent across a wide, cross-kind cluster.
Seven of the ten neighbors are actors. Jared Padalecki leads at 0.96, followed closely by Jensen Ackles at 0.96 and Chandler Riggs at 0.95. Melissa McBride (0.93) and Emily Kinney (0.93) round out a cluster that skews heavily toward television actors — several of them associated with the same genre of serialized drama. Norman Reedus also appears at 0.93. The one non-actor celebrity in the top 10 is Jacksepticeye (0.93, Tech Personalities), and the two remaining neighbors are Duane Dog Chapman (0.92, Reality TV Stars) and Jeffrey Dean Morgan (0.92, Actors). Bethesda (0.90, Game Developers) is the lone brand in the set — and the only neighbor that shares the Brands category with IPSY itself. No other Beauty brand appears in the top 10.
The flat shape across a predominantly actor-heavy neighbor set suggests IPSY's audience is defined less by beauty-category loyalty and more by a broad entertainment consumption pattern that spans prestige TV casts, gaming, and reality programming.
