iShares Audience Graph • Social Signal

Two finance brands anchor iShares' top 10, but the audience bridges sharply into celebrity territory — a structural split that defines the shape of this neighbor set. Invesco US (0.88) and Merrill Lynch (0.87) are the two strongest pulls, both Finance subcategory brands, and they form a clear first peak. The gap to the next neighbor is notable: Amar'e Stoudemire (0.84) and Chris Rock (0.83) arrive as Athletes and Comedians respectively, representing a second, distinctly non-finance cluster.

Of the top 10 neighbors, only three — Invesco US, Merrill Lynch, and Wells Fargo (0.81) — share iShares' Finance subcategory. The remaining seven span Athletes, Comedians, News Publishers, TV Shows, Websites, and Musicians and Bands. CBS News (0.81) sits at the boundary between the two peaks, a news publisher whose audience composition apparently bridges the finance-minded and the celebrity-adjacent. Good Morning America (0.80) and InsideHoops.com (0.80) round out the lower tier, a morning TV show and a basketball website arriving at nearly identical scores.

The two-peak structure here is unusually clean: a tight finance cluster at the top, then a rapid transition into entertainment and sports personalities, with no single subcategory dominating the middle range.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ishares

{ "handle": "ishares", "title": "iShares", "category": "Brands", "subcategory": "Finance", "resolved": "ishares", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "invescous", "title": "Invesco US", "category": "Brands", "subcategory": "Finance", "similarity": 0.8809, "drivers": [ "N03", "Q08", "O04", "Q02", "E02" ] }, { "handle": "merrilllynch", "title": "Merrill Lynch", "category": "Brands", "subcategory": "Finance", "similarity": 0.8721, "drivers": [ "N03", "Q04", "Q08", "O04", "Q02" ] }, { "handle": "amareisreal", "title": "Amar'e Stoudemire", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8393, "drivers": [ "N03", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "chrisrock", "title": "Chris Rock", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8315, "drivers": [ "N03", "Q04", "Q02", "O04", "E02" ] }, { "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8126, "drivers": [ "N03", "Q08", "Q04", "A02", "Q02" ] }, { "handle": "wellsfargo", "title": "Wells Fargo", "category": "Brands", "subcategory": "Finance", "similarity": 0.805, "drivers": [ "N03", "Q04", "O04", "E02", "Q08" ] }, { "handle": "colortheory", "title": "Brian Hazard", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7983, "drivers": [ "N03", "Q04", "Q02", "Q08", "E02" ] }, { "handle": "alispagnola", "title": "Ali Spagnola", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.7971, "drivers": [ "N03", "Q04", "Q08", "E02", "Q02" ] }, { "handle": "gma", "title": "Good Morning America", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7968, "drivers": [ "N03", "Q04", "Q02", "Q08", "E02" ] }, { "handle": "insidehoops", "title": "InsideHoops.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7962, "drivers": [ "N03", "Q02", "O04", "Q04", "E02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ishares

iShares

Nearest neighbors by audience shape

Raw data