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IWF

Organizations
Non-Profit
Playground →Docs

IWF's top 10 neighbors are a tight mix of political TV shows and journalists — with no fellow non-profit appearing until position 19, where American Jewish Committee lands at 0.85.

The shape is flat: scores run from 0.88 down to 0.87 across the top five, with no single neighbor pulling away from the pack. Morning Joe leads at 0.88, followed by Chris Matthews (0.88), The Beat with Ari Melber on MSNBC (0.88), The Last Word (0.87), and Bruce Van Horn (0.87). Tallying the subcategories across all 10 neighbors: four are TV Shows (Morning Joe, The Beat with Ari Melber on MSNBC, The Last Word, All In with Chris Hayes), three are Journalists (Eugene Robinson, Ari Melber, Mika Brzezinski), two are TV Personalities (Chris Matthews, Malcolm Nance), and one is a Professional (Bruce Van Horn). The dominant cluster is cable news — both the programs and the individual anchors and commentators who populate them. IWF shares no subcategory with any of its top 10 neighbors; the nearest Non-Profit, American Jewish Committee, sits at position 19.

The audience IWF draws looks structurally like the audience for center-left cable news programming, not like the audiences of peer non-profit organizations.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "iwf", "title": "IWF", "category": "Organizations", "subcategory": "Non-Profit", "resolved": "iwf", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "morning_joe", "title": "Morning Joe", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8834, "drivers": [ "J02", "K02", "A02", "G01", "A01" ] }, { "handle": "hardballchris", "title": "Chris Matthews", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.878, "drivers": [ "J02", "A02", "E02", "K02", "G01" ] }, { "handle": "thebeatwithari", "title": "The Beat with Ari Melber on MSNBC", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8759, "drivers": [ "J02", "K02", "A02", "J05", "E02" ] }, { "handle": "thelastword", "title": "The Last Word", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8733, "drivers": [ "J02", "K02", "E02", "A02", "P02" ] }, { "handle": "brucevh", "title": "Bruce Van Horn", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8714, "drivers": [ "J02", "K02", "P02", "E02", "J05" ] }, { "handle": "eugene_robinson", "title": "Eugene Robinson", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8708, "drivers": [ "J02", "E02", "A02", "G01", "P02" ] }, { "handle": "allinwithchris", "title": "All In with Chris Hayes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8696, "drivers": [ "J02", "K02", "A02", "G01", "P02" ] }, { "handle": "repvaldemings", "title": "Rep. Val Demings", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8692, "drivers": [ "J02", "K02", "E02", "P02", "A02" ] }, { "handle": "j_d_landis", "title": "J. D. Landis", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8685, "drivers": [ "J02", "P02", "A02", "J05", "J04" ] }, { "handle": "malcolmnance", "title": "Malcolm Nance", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8684, "drivers": [ "J02", "A02", "K02", "P02", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: