Playground →
Across the top 10 neighbors, no single entity dominates — the similarity scores run from 0.88 down to 0.83 with no sharp drop-off, and the neighbor set spans gas stations, casual dining, discount retail, moving and storage, and home improvement. That breadth is the structural finding.
The shape is broad. Speedy Cafe leads at 0.88, followed closely by LEE's Famous Recipes at 0.87, Storage Rentals of America (SROA) at 0.87, Gabe's at 0.87, and Fazoli's at 0.86. By subcategory, the top 10 breaks down as: three Casual Dining restaurants (LEE's Famous Recipes, Fazoli's, and Bob Evans at 0.83), two Gas Stations (Speedy Cafe and Kum & Go at 0.81), one Moving and Storage service, one Department Store, one Discount Store, one Home Improvement and Hardware retailer, and one Grocery and Superstores brand. The only fellow Dealership in the top 10 is Car Mart at 0.83 — the lone same-subcategory neighbor in the set. The rest are drawn from everyday-spend categories: fuel, food, value retail, and household services.
That cross-kind composition — a dealership whose nearest audiences are primarily casual dining chains, gas stations, and discount stores — points to an audience defined less by automotive interest than by a consistent pattern of practical, value-oriented consumption across multiple categories.
