The top 10 nearest neighbors span video game franchises, lifestyle influencers, gaming brands, and a comedian — no single category dominates, which is the defining structural fact of Jake Paul's audience shape.
The shape is broad. Logan Paul leads at 0.96, the strongest pull in the set, followed by Roman Atwood (0.93, Comedians) and Clash of Clans (0.92, Video Game Franchises). G Fuel (0.92, Beverages) and Jacksepticeye (0.90, Tech Personalities) round out the top five. Tallying the subcategories across all ten neighbors: Video Game Franchises appears twice (Clash of Clans and Fortnite), Lifestyle appears twice (Logan Paul and JC Caylen), Tech Personalities appears once (Jacksepticeye), Comedians once (Roman Atwood), Beverages once (G Fuel), B2B once (Turtle Beach), Reality TV Stars once (Tana Mongeau), and Lifestyle once more (MrBeast). Jake Paul's own subcategory is Reality TV Stars; only Tana Mongeau (0.90) shares it in the top 10.
The cross-kind spread — gaming brands sitting alongside lifestyle creators and a comedian — points to an audience that is not organized around any single content type but instead tracks a broader internet-native, gaming-adjacent cultural space.