Playground →
The top 10 neighbors span athletes, sports teams, musicians, a sports media website, an entertainment platform, and a QSR chain — no single subcategory dominates the set, which is the defining feature of a broad audience shape.
The two highest-scoring neighbors are Memphis Grizzlies (0.97) and Lamar Jackson (0.94), followed closely by Trae Young (0.93), New Orleans Pelicans (0.93), and Deion Sanders (0.93). Five of the top 10 are Athletes or Sports Teams, which is the center entity's own subcategory — so the audience does skew toward its own kind. But the remaining five break that pattern: Overtime (0.93, Websites), Michael Thomas (0.92, Athletes — NFL rather than NBA), Odell Beckham Jr (0.92, Athletes), BallerTV (0.91, Entertainment Platforms), and Rally's Drive-In Restaurants (0.91, QSR). The NFL athletes and basketball-adjacent media platforms extend the cluster beyond any single sport, and Rally's is the sharpest cross-category signal in the set — a QSR brand whose audience composition aligns with this one at 0.91.
The broad shape here reflects an audience that tracks across basketball, football, sports media, and adjacent consumer brands rather than concentrating tightly around one sport or one kind of entity.
