Playground →
Cole Beasley (0.99) and the Dallas Cowboys (0.98) form a two-peak structure at the top of Jason Witten's similarity graph — one a fellow athlete, the other a sports team — and together they define the gravitational center of this audience. Similarity here measures how closely two entities' audiences resemble each other in composition; scores this high indicate near-identical audience shapes.
The top 10 neighbors are dominated by athletes and Cowboys-adjacent properties. Six of the ten are fellow athletes: Cole Beasley (0.99), DeMarcus Ware (0.95), Tony Romo (0.95), Dak Prescott (0.94), Dez Bryant (0.93), and Emmitt Smith (0.92). The Dallas Cowboys (0.98) and Blogging The Boys (0.95) — a Cowboys-focused blog — reinforce the franchise cluster. The two non-athlete, non-Cowboys entries are KiddNation (0.94), a Dallas-market radio and podcast property, and Whataburger (0.93), a Texas-based restaurant brand. Both sit within the same regional footprint as the rest of the cluster.
The shape is unmistakably same-kind and geographically concentrated: the audience that follows Witten looks almost identical to the audience following Cowboys players, Cowboys media, and Texas regional brands — a tightly defined Texas football community with very little cross-kind variation in the top 10.
