Playground →
The top 10 neighbors for Jayson Stark span seven distinct subcategories — a broad shape with no single dominant pull, but a clear gravitational center in sports journalism.
Six of the ten neighbors carry the Journalists subcategory: Buster Olney (0.98), Ken Rosenthal (0.96), Peter Gammons (0.95), Tim Kurkjian (0.94), Jeff Passan (0.93), and Matthew Berry — though Berry's subcategory is Professionals (0.95), not Journalists. The remaining four neighbors cross into markedly different territory: Baseball Reference (0.94) is a Sports brand; Paul Bissonnette (0.93) is an Athlete; James Holzhauer (0.93) is a TV Personality; and USA Hockey (0.93) is a Sports League organization.
That last cluster is the structural surprise. Three of the ten neighbors — Bissonnette, Holzhauer, and USA Hockey — have no direct connection to baseball journalism by subcategory, yet their audiences align with Stark's at scores above 0.92. The hockey presence in particular (Bissonnette at 0.93, USA Hockey at 0.93) suggests the audience overlapping here is drawn to a specific kind of sports-media consumer rather than to baseball coverage alone. Baseball Reference and Baseball Prospectus (just outside the top 10 in the broader graph) reinforce the analytically-oriented baseball core, while the hockey and trivia-adjacent neighbors point to a wider sports-enthusiast profile that the top 10 only begins to reveal.
The broad shape here reflects an audience that is anchored in sports journalism but not confined to it — a cross-sport, stats-curious readership that surfaces across several distinct subcategories simultaneously.
