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Sonos

Brands
Technology
Playground →Docs

The ten nearest neighbors in J Balvin's similarity graph span musicians, Spanish-language TV channels, athletes, and news publishers — with no single neighbor pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.99 down to 0.96, a narrow band that defines the flat shape.

Bad Bunny leads at 0.99, followed by Real Madrid C.F. at 0.98 and El Gordo y La Flaca at 0.98. ESPN Deportes (0.98) and Neymar Jr (0.98) round out the top five. Tallying subcategories across all ten: Musicians and Bands appear twice (Bad Bunny and Ricky Martin at 0.96), TV Shows twice (El Gordo y La Flaca and Despierta América at 0.97), TV Channels twice (ESPN Deportes and Univision at 0.97), Athletes once (Neymar Jr), a News Publisher once (Univision Noticias at 0.96), and a Journalist once (Jorge Ramos at 0.97). No other Technology brand appears in the top 10. The cluster is defined by Spanish-language media — broadcast TV channels, entertainment shows, and news outlets — alongside Latin musicians and football athletes, with scores compressed tightly enough that no single neighbor type dominates.

The flat shape across this mix signals an audience whose composition is consistently matched by Spanish-language media and Latin entertainment properties rather than by any single category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "jbalvin", "title": "Sonos", "category": "Brands", "subcategory": "Technology", "resolved": "jbalvin", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "sanbenito", "title": "Bad Bunny", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.985, "drivers": [ "P02", "P03", "P06", "E04", "P04" ] }, { "handle": "realmadrid", "title": "Real Madrid C.F.", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9799, "drivers": [ "E04", "P02", "P03", "P06", "E03" ] }, { "handle": "elgordoylaflaca", "title": "El Gordo y La Flaca", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9792, "drivers": [ "E04", "P04", "P02", "P06", "P03" ] }, { "handle": "espndeportes", "title": "ESPN Deportes", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9786, "drivers": [ "E04", "P03", "P04", "P02", "E03" ] }, { "handle": "neymarjr", "title": "Neymar Jr", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9753, "drivers": [ "P02", "P03", "E04", "P06", "P04" ] }, { "handle": "despiertamerica", "title": "Despierta América", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9728, "drivers": [ "E04", "P06", "P04", "P02", "P03" ] }, { "handle": "univision", "title": "Univision", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9709, "drivers": [ "E04", "P03", "P06", "P02", "P04" ] }, { "handle": "primerimpacto", "title": "Primer Impacto", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9698, "drivers": [ "E04", "P03", "P04", "P06", "P02" ] }, { "handle": "jorgeramosnews", "title": "Jorge Ramos", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.969, "drivers": [ "E04", "P02", "P03", "P06", "P04" ] }, { "handle": "uninoticias", "title": "Univision Noticias", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9638, "drivers": [ "E04", "P06", "P03", "P02", "P04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: