Playground →
The top 10 neighbors for JBL USA span five distinct subcategories — Movie Franchises, Technology, TV Channels, TV Shows, and Entertainment — with no single type dominating and scores compressed into a narrow band from 0.65 down to 0.64.
The shape is flat: Spider-Man: No Way Home leads at 0.65, followed closely by HyperX at 0.65, Nickelodeon at 0.65, The Flash at 0.65, and GameStop (social) at 0.65 — a spread of less than 0.01 across the top five. HyperX is the only other Technology brand in the top 10, meaning JBL's nearest audience match within its own subcategory sits at position two, not position one. The remaining neighbors are a mix of entertainment properties: a superhero movie franchise, a children's TV channel, a superhero TV show, and a gaming retailer. Linkin Park at 0.62 and Bella Thorne at 0.62 round out the set, representing Musicians and Bands and Actors respectively — cross-kind neighbors that reinforce the breadth of the cluster rather than anchoring it to any single type.
The absence of other audio or consumer electronics brands in the top 10 is notable; the audience JBL draws looks more like the crowd for superhero franchises, gaming retail, and youth-oriented TV than for its direct technology peers.
